ID3 thinking

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ID3 is a people-powered approach to supporting the generation and development of new ideas.

It will help you to better nurture innovative thinking by putting a mind in the machine of traditional approaches to solving your clients’ problems and delivering them a competitive advantage.

The ID3 approach is made up of four phases – Immersion, Distraction, Detachment and Discovery – each contributing something different to a more mindful, people-focused way of engaging with your idea generation and development journey.


This module – which features in our online short course ‘Emotionally Augmented reality’ – will:

  • GIVE YOU TOOLS AND TECHNIQUES TO MORE FULLY EXPLORE YOUR CREATIVE THINKING ABILITIES AND THE TRANSFORMATIVE POTENTIAL OF YOUR IDEAS.

To achieve this, the module’s 5 lesson topics, interactive activities and course tutor feedback and support will show you how to:

  • Take an empathetic dive into another world in order to forge a deeper connection between your ideas and the lives of those they might touch.
  • Shift from focused-attention to a more open, diffuse mindset, and identify when it will be most effective to make this switch.
  • Super-charge your thinking by standing on the outside of your idea and looking out.

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