What keeps your clients awake at night?

Thinking about what it is that keeps your clients awake at night is a great way to start laying the deeper-rooted foundations of trust needed to nurture a ‘Client for Life’.

Our simple interactive tool, below, will help you get started by encouraging you to move beyond understanding and delivering, to connecting and caring.

With a specific client contact in mind, answer each of the filter questions and use the corresponding thought-prompts to shake-up how you think about them.

You can then use these new perspectives to help guide your future interactions towards connecting emotionally with your client, by showing them that your depth of caring goes way beyond delivering the next piece of work.

(The below tool is free. You do not need to register or enter any details in order to use it.)


The ‘What keeps your clients awake at night?’ tool features as part of our Inspiration series of articles, Shake-up: How you think about your clients.

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